" Marketing 101: How Smart Schools Get and Keep Community Support is an excellent resource for re-energizing the increasingly tentative faith in public schools. The book offers proactive strategies for being more responsive to all constituencies and for seizing opportunities to improve public image." --Lois Lanning, assistant superintendent of schools, Region 15, Middlebury/Southbury, Connecticut "Never before has there been such a pronounced need to build support for public education nation wide. Building upon proven success, the strategies contained in Marketing 101 are an invaluable resource for public schools serious about building and sustaining long-term community support and trust." --Bill Erlendson, assistant superintendent, San Jose Unified School District "They have distilled all of their knowlegde into a compact practical handbook designed to guide educators in the application of marketing strategies that get results." -- Litchfield County Times "For over 30 years, the Carroll's have provided marketing research and strategic direction to public schools, universities, hospitals and health care organizations and corporations. Now they have distilled all of their knowledge into a compact, practical handbook designed to guide educators in the application of marketing strategies that get results." -- The Hartford Courant.