PRAISE FOR THE NEW RULES OF AI SEARCH "Crystal has an amazing grasp on the future of AI search." --NEIL PATEL, Co-founder, NP Digital "I am personally very impressed with Crystal Carter's contributions to the AI search community and have enormous respect for the no fluff, no nonsense, clear thinking she brings to this space." --KRISHNA MADHAVAN, Principal Product Manager, Microsoft Bing "Many marketers are dragging their feet, sticking to old best practices, and getting left behind in the AI revolution. Crystal Carter's The New Rules of AI Search is the wake-up call and the tactical manual the industry desperately needs. It beautifully demystifies how to transform your digital footprint into data that AI engines actually trust. A masterclass in modern brand discovery." --PAULA XIMENA MEJIA, VP of Marketing, Wix KEEP YOUR BRAND VISIBLE AS SEARCH MOVES INTO AI-DRIVEN CONVERSATIONS Search visibility is migrating from traditional results pages into AI chat environments, and brands that fail to adapt risk disappearing from customer discovery entirely. The New Rules of AI Search: SEO for visibility in ChatGPT, Google Gemini and Generative Search provides a practical, rule-based framework for understanding and improving how your brand appears across conversational and generative search platforms including ChatGPT, Gemini, and Perplexity.
Written by Crystal Carter, a globally recognized authority in SEO and Large Language Model optimization, and Head of AI Search & SEO Communications at Wix, who brings over 20 years of experience in marketing, SEO and LLM optimization for brands such as Disney, McDonald's, and Tripadvisor, The New Rules of AI Search explains how user journeys are changing, what new performance metrics matter, and how to adapt content strategy for AI-driven discovery. Every rule is grounded in tested, real-world approaches. Designed for marketing managers, brand managers, marketing directors, SEO teams, SME founders, and senior leaders responsible for digital growth, this book delivers immediate, actionable guidance for professionals who need to protect and strengthen their brand's discoverability as generative AI transforms how audiences search for products, services, and information.