ABOUT THE AUTHORSPREFACEACKNOWLEDGMENTSChapter 1. Science, Society, and Social Research Learning About the Social World Can Social Scientists See the Social World More Clearly? How Well Have We Done Our Research? Conclusion Key Terms Highlights Student Study Site ExercisesChapter 2. The Process and Problems of Social Research What Is the Question? What Is the Theory? What Is the Strategy? What Is the Design? Conclusion Key Terms Highlights Student Study Site ExercisesChapter 3. Ethics in Research Historical Background Ethical Principles Conclusion Key Terms Highlights Student Study Site ExercisesChapter 4. Conceptualization and Measurement What Do We Have in Mind? How Will We Know When We've Found It? How Much Information Do We Really Have? Did We Measure What We Wanted to Measure? Conclusion Key Terms Highlights Student Study Site ExercisesChapter 5. Sampling and Generalizability How Do We Prepare to Sample? What Sampling Method Should We Use? Conclusion Key Terms Highlights Student Study Site ExercisesChapter 6. Causation and Experimental Design Causal Explanation What Causes What? Why Experiment? What If a True Experiment Isn't Possible? What Are the Threats to Validity? How Do Experimenters Protect Their Subjects? Conclusion Key Terms Highlights Student Study Site ExercisesChapter 7. Survey Research Why Is Survey Research So Popular? How Should We Write Survey Questions? How Should Questionnaires Be Designed? What Are the Alternatives for Administering Surveys? A Comparison of Survey Designs Ethical Issues in Survey Research Conclusion Key Terms Highlights Student Study Site ExercisesChapter 8.

Elementary Quantitative Data Analysis Why Do Statistics? How to Prepare Data for Analysis What Are the Options for Displaying Distributions? What Are the Options for Summarizing Distributions? How Can We Tell Whether Two Variables Are Related? Secondary Data Analysis Big Data Big Data, Big Ethics Issues Conclusion Key Terms Highlights Student Study Site ExercisesChapter 9. Qualitative Methods: Observing, Participating, Listening What Are Qualitative Methods? How Does Participant Observation Become a Research Method? How Do You Conduct Intensive Interviews? How Do You Run Focus Groups? Ethical Issues in Qualitative Research Conclusion Key Terms Highlights Student Study Site ExercisesChapter 10. Qualitative Data Analysis What Is Distinctive About Qualitative Data Analysis? What Techniques Do Qualitative Data Analysts Use? What Are Some Alternatives in Qualitative Data Analysis? Why Are Mixed Methods Helpful? How Can Computers Assist Qualitative Data Analysis? What Ethical Issues Arise in Doing Qualitative Data Analysis? Conclusion Key Terms Highlights Student Study Site ExercisesChapter 11. Unobtrusive Measures Creative Sources Content Analysis Historical Methods Comparative Methods Ethical Issues in Unobtrusive Methods Conclusion Key Terms Highlights Student Study Site ExercisesChapter 12. Evaluation Research What Is the History of Evaluation Research? What Is Evaluation Research? What Are the Alternatives in Evaluation Designs? What Can an Evaluation Study Focus On? Ethical Issues in Evaluation Research Conclusion Key Terms Highlights Student Study Site ExercisesChapter 13. Reviewing, Proposing, and Reporting Research Comparing Research Designs Reviewing Research Proposing New Research Reporting Research Conclusion Key Terms Highlights Student Study Site ExercisesGLOSSARYAPPENDIX A: FINDING INFORMATIONREFERENCESINDEX.