Introduction Meet the Creative Collective Part 1: Mapping Your Dream Chapter 1: Identify Your Dream Business -What Form Does Your Dream Business Take? -What Direction(s) Will Your Dream Business Take? Chapter 2: Dream Business Fundamentals -Do You Have a Hobby or a Business? -Where Are You Now, and Where Are You Going? -Onward and Upward Chapter 3: Working for Your Vision -A Business Takes Work, and Plenty of It -Visualize Your Perfect Workday -Practice Mindfulness around Feelings -Why Are You in Business? -Formulate Your Mission Statement Chapter 4: TLC -Just Say No! -Who Cares? You Do! -Family Matters -Take Yourself on a Creative Retreat Chapter 5: Goals and Intentions -Keep Yourself Honest -Determine Goals -Goals versus Intentions -Make Reasonable Goals -Keep Track of Your Goals and Intentions Chapter 6: Benchmarks -Measuring Your Success -What Does Success Look Like? -Calculating Success One Step at a Time Chapter 7: Get Some Help! -Say It Loud and Say It Proud: Help! -Mentors: Your Business Gurus -Your Personal Board of Directors -Build a Brain Trust Part 2: Planning for Success Chapter 8: Types of Business Models -Business Model Defined -Running Your Business from Home -Renting a Studio or Office -Renting a Storefront and Keeping Shop Hours -The Off-Site Bottom Line Chapter 9: Business Plan Preliminaries -What Is a Business Plan, and Why Do You Need One? -Business Plan Basics Chapter 10: Do You Manage Your Time, or Does Your Time Manage You? -Time Management -Keep Your To-Do List in Check -Managing Time Is Easier Than You Think Chapter 11: The Nuts and Bolts of Business Plans -Getting Started -Executive Summary -Who Exactly Are You, Anyway? -Business Plan Checklists Chapter 12: Know Your Marketplace (or Marketing!) -Know Your Industry -Target Market, Say What? Chapter 13: Putting It All Together: Your Marketing Plan -Taking Stock -Marketing through Advertising -Marketing through the Media Chapter 14: What Do You Make, and How Do You Make It? Having a Production Plan -Ready, Set, Produce! -Licensing Chapter 15: Money, Money, Money -They''re Just Numbers -Numbers ''R'' Us -Numbers Nomenclature Chapter 16: Budgets and Budgeting -First of All, What Exactly Is a Budget? -Monthly Budget Chapter 17: Profit and Loss -P&L Overview -Detailed P&L by Department Chapter 18: Money and How to Get Some -Bank Loans -Grants -Angel Investors -Crowd-Funding -Family and Friends -Financing with Personal Credit Cards -Finding a Way Chapter 19: Making It All Legit -What Kind of Business Are You? -Going into Business with a Loved One -Taxes -Payroll -Insurance Chapter 20: Professional Support and Where to Find It -Accountants and Lawyers and Agents, Oh My! Parting Advice Acknowledgments Resources Index.