"Today is the day to 'sin.'" Alyssa James is too busy dishing out the scoop on San Francisco's rich and beautiful for her Sex in San Francisco gossip blog to worry about personal 'sinning'-until boy wonder Tony Brooks walks into her best friend's business, The Perfect Date, and mistakes her for his date. One look at Tony and Alyssa decides he's the perfect 'sin' and she will take him-anywhere and any way she can get him. Night after night, Dr. "Love" urges listeners of his popular radio show, The Sin Club, to 'sin'-that is, to break the rules holding them back and go after what they want.what they need.what they truly desire.