The 77.2 billion dollar accounting and tax preparation continues to grow. Beyond the NCI Effect is Bruce Clark and Chris Clark¿s follow-up to the NCI Effect released in 2011. For almost 30 years, Bruce Clark and his company, New Clients, Inc., (NCI) have provided the finest and most effective marketing and practice sales programs available to professional accountants. Based on New Clients News newsletters, the authors share the experience and expertise they¿ve gained over the years in the very specialized field of marketing accounting services. Beyond the NCI Effect provides deeper information from a host of NCI trained experts in the field. The knowledge, tactics and strategies shared will be helpful to anyone looking to grow his or her own practice, to learn more about the selling process and, in general, to become more successful in business and in life.

If you are in the accounting industry and want to further accelerate your sales and growth, there is something of great value revealed within these pages. It can help blaze a new trail of success for you and your practice.