An Introduction to the Philosophy of Mind : Souls, Science and Human Beings
An Introduction to the Philosophy of Mind : Souls, Science and Human Beings
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Author(s): Cockburn, David
ISBN No.: 9780333961223
Edition: Revised
Pages: xviii, 157
Year: 200104
Format: Trade Paper
Price: $ 153.99
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book's narrative approach. The subtitle comes from Lynceus, one of the Argonauts who accompanied Jason to Colchis in his quest to find the Golden Fleece, who was said to have excellent sight. Among the various interpretations of the meaning of the Fleece, one version highlights the importance of discovery to innovation by voyaging to 'terrae incognitae' (unknown lands). This book is a narrative of a fictional voyage to the 'terra incognita' of Innoland - the island of innovation and other mental travels that make sense of events and actions which spur innovation. Stories of Innovation for the Millennial Generation is written for Millennials willing to assimilate and grow dynamic, innovation-driven capabilities which lead to the creation of high-impact startups.


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