You might think that an autobiography by the senior chairman of McDonald's in Canada and Russia would be a modestly boastful, ho-hum business story of expansion and board-room debates, wrapped in some nice reminiscences about his family. You would be very wrong. Because this is George Cohon's autobiography, and George Cohon ("Call me George, please!") is not an ordinary manâ¦not in his approach to business and not in his approach to telling his life story. It's true that George Cohon is one of the most successful businessmen of his generation and that he's also one of the most colourful. But the man you'll meet in the pages ofTo Russia With Friesis considerably more complex than that description suggests. Here, you'll encounter a man who not only dreamed the impossible dream of opening a McDonald's restaurant in the heart of the Soviet Union (of all places), but had the patience, the persistence, and above all the good humour to navigate the maze of obstacles set in his course by a scornful communist bureaucracy. You'll meet a man whose heart is bigger than his assets (he's donating all the royalties from this book to charity); a man with a serious sense of fun, who loves (and is frequently on the receiving end of) practical jokes; a man whose life so far has been extraordinary by any standard. You'll discover a man who is a natural and creative entrepreneur and an acknowledged expert on starting a business in Russia.
He's been there and done that long before the crash of the Iron Curtain. From a man who can think and do six things at once (he's been told he has a mind like a butterfly), comes a very lively and hugely entertaining story that has universal appeal.