The work of Austrian photographer Elfie Semotan (born 1941) has revolutionized fashion and advertising photography since the 1960s. Semotan has mastered the art of photographic storytelling, producing images that resemble film stills, telling a story that goes beyond what can be seen, and creating relationships to icons or art history. Her portraits of prominent personalities from the fields of art, film and theater, such as Louise Bourgeois, Willem Dafoe, Elfriede Jelinek, Milla Jovovich, Maria Lassnig, Martin Kippenberger, Udo Kier, Jonathan Meese and Daniel Richter, and her collaboration and friendship with Helmut Lang have made her world-famous. Just as Lang's minimalistic design had a defining influence on international fashion, Semotan's advertising and fashion photos for international magazines such as Elle , Harper's Bazaar , Interview , The New Yorker and Vogue have established a new photographic aesthetic. This retrospective volume is the first to honor the entire oeuvre of this multitalented photographer.