The must-read guide to driving innovation by building a product that people actually want, The Lean Entrepreneur presents a lexicon of concepts and a map universally applicable as well as illustrative examples of innovative approaches to industry-specific disruption ranging from technology startups to consumer packaged goods to music and artist development to investment and finance to non-profits and social entrepreneurs. A Lean Entrepreneur has already bought into Lean Startup, Customer Development, Design Thinking and other iterative, customer-centric methods of product development. The lean entrepreneur wants to know how to apply these to their business. In other words: how to get started tomorrow. Lean entrepreneurs also include "intrapreneurs" in the Fortune 500. How do they engage these valuable methods for tackling product development as well as sales and marketing in uncertainty in spheres outside of technology-driven endeavors? The goal of The Lean Entrepreneur is to make Lean Startup and Customer Development principles immediately actionable no matter what your industry, size, or stage. Designed to reduce waste by testing the market for a product early and often, the concept of the lean startup has been embraced around the world, and successful entrepreneurs and authors Brant Cooper and Patrick Vlaskovits join the conversation with their own personal experiences. Providing a step-by-step approach to best practices, and giving readers a business model analysis guide, the book is rich in cases studies, illustrative graphics, worksheets, and exercises for a truly immersive guide to starting or improving a company.
Invaluable reading for all businesses, the book teaches entrepreneurs how to approach risk head-on and test market ideas immediately, foster stronger customer relations, test different business model risks, and create a customer funnel based on buyers' process in order to eliminate unnecessary time and effort. Expands on the core ideas of the "Lean Startup" concept, adding the use of powerful, low-cost analytics to the mix Explains how earlier, more frequent market research can save a business time and money Incorporates cases studies, graphics, worksheets, and exercises to help readers better understand the key concepts expounded in the text Packed with information that can help business at all levels of development-from initial ideas to established companies looking to innovate- The Lean Entrepreneur is the field guide for creating innovative businesses.