Solving the Strategy Delusion takes a pioneering approach to challenging conventional and 'delusional' approaches to strategy. A result of years of academic research and consulting, it presents readers with a practical understanding about why strategic change consistently fails, and most importantly what to do about it.This new book offers different ways of seeing, thinking, planning, acting, and mobilising when it comes to making strategy happen in a world of volatility and complexity. By examining how leaders are trapped within rigid beliefs and conventional strategic thinking, it will help you to co-create distinctive strategies with customers, the workforce and other stakeholders enabling you to overcome organizational inertia and mobilize people. Essential reading for those who want a different style of strategy, Solving the Strategy Delusion reveals how to sustain momentum and energy throughout the strategic change process and crucially, engage your workforce.