You must be relevant to make some money. It doesn't matter if you work for a business or you're a business owner. Employee success depends upon relevance in the eyes of their bosses. The worker who brings genuine value to their employer will strengthen the overall capabilities of their organization. As their tacit knowledge continues to propagate around the DNA of the company, the employee will indeed grow more relevant and often flourish to higher levels. Employer success depends upon relevance in the eyes of their customers. Companies must offer a product or service of value to consumers if they are to be relevant enough to entice their business and transform these consumers into loyal customers.No magic formula will guarantee you to become relevant and to triumph in your success.

However, some essential ingredients can spice up your odds. Key fundamentals include how you notice trends, achieve a competitive advantage, innovate things or ideas, leverage the right business model, make ethical decisions, act socially responsible, effectively manage risks, adopt mobile technologies, go global, and lead interdependently. I will elaborate on these quintessential principles throughout the chapters of this book. You will notice that they overlap each other quite frequently.The content in this book should enable you to focus less on problem solving issues that will close a deficit gap and more on achieving extraordinary results that will close the abundance gap. This is how successful people and organizations accomplish impossible goals, so as they seem. You will not only appreciate the material showcased in this book, but your behavior swill be swayed by such knowledge. Much of this content may already reside dormant inside you and you will say to yourself throughout this publication journey, ?Ahha!? You increasingly feel the desire to transform such newfound applicable familiarity into actionable results, to become relevant and consequently make some money.