This book is about growing your business in a world that's becoming more complex and competitive by the day. Full of cutting-edge marketing strategies and ideas, it is an excellent resource for professionals looking to grow their business and increase their options for connecting with new and potential customers. Entrepreneur and author Bill Corbett draws on his vast experience of successfully starting several independent businesses to offer a detailed approach to inbound marketing. He combines the best offline strategies with innovative and contemporary 2.0 online strategies for establishing yourself as the 'go to' person in your industry. The result is a perceptive and practical book that will change the way you see your role in your business. By taking action and implementing the ideas, strategies, and information provided, you will be building a broader marketing platform that will help you solidify your presence as a leader in your market.