"I really appreciate the sustainability features! This is how it should be - sustainability across the whole book (not just as one sad final chapter, bunched together with Ethics)." --Anonymous, Anonymous "This would be an ideal book for a first year marketing principles course in a university or community college where the course is compulsory for all business students." --Anonymous, Proposal review "It offers a comprehensive overview of marketing and embedded throughout the various chapters - discusses three of the latest themes that have a major impact on marketing industry nowadays: digitalization, responsibility, and employability. It presents a simple structure around three main areas: marketing insight, decision making and implementation." --Anonymous, Proposal review "The unique selling point of this book is the concept of a running case study. In addition, the book offers teaching material which is a great added value." --Anonymous, Proposal review "It was great to see that the themes of DIGITAL, RESPONSIBLE and EMPLOYABLE will run throughout the textbook. A further positive contribution is related to emphasising customer experience as a key strategy nowadays to maximise the value of customer base and to enable companies to compete better in overly cluttered marketplaces.

Also, using a running case study would be a valuable source for students." --Anonymous, Proposal review.