In this insightful book, Andrew Corcoran presents a step-by-step approach to program initiation and management, empowering teachers and creating a fulfilling experience for all. He recognises how leading a degree-level academic programme requires exceptional project management skills, requiring the coordination of many students and colleagues across multiple departments. Corcoran provides solid foundations for future decision-making in designing and managing an academic programme. He takes into consideration the need to align with institutional regulations to create programmes which are both effective and efficient in delivering their goals. A wide range of practical teaching and learning guidance is provided, using real-world case studies. The book outlines objectives for establishing a new programme, supporting these ideas with market research, and presenting them to collaborators and decision-makers in order to move forward? It empowers academics to successfully build a programme, recruit students, and manage further development. How to Set Up and Run an Academic Programme is an essential toolkit for leaders of academic programmes, university teachers, and higher education managers. It is also an illuminating resource for scholars in the fields of business and management and higher education management.