Part 1: Introduction to Corporate Communication Chapter 1: Defining Corporate Communication Chapter 2: Corporate Communication in Contemporary Organizations Chapter 3: Corporate Communication in a Changing Media Environment Part 2: Conceptual Foundations Chapter 4: Stakeholder Management and Communication Chapter 5: Corporate Identity, Branding and Corporate Reputation Part 3: Corporate Communication in Practice Chapter 6: Communication Strategy and Strategic Planning Chapter 7: Research and Measurement Part 4: Specialist Areas in Corporate Communication Chapter 8: Media Relations Chapter 9: Employee Communication Chapter 10: Issues Management Chapter 11: Crisis Communication Chapter 12: Leadership and Change Communication Chapter 13: Corporate Social Responsibility (CSR), Sustainability Reporting and Community Relations.