Phase 1 Introduction and Overview Introduction to New Venture Launchpad Instructor Introduction(s) Student Introductions What Is Entrepreneurship? Course/Training Overview Phase 2 A Scientific Approach to Entrepreneurship Historical Approaches and Methodologies A Modern and Scientific Approach to Entrepreneurship Finding Answers and Applying a Scientific Approach to New Venture Creation Business Model Conclusion Phase 3 New Venture Ideation/Opportunity Recognition and Creation New Venture Ideas (Identifying a Problem) Unmet Demand and Other Perceived Needs Value Proposition Resource Assessment Phase 4 Value Proposition Validation and Customer Segments Validating Your Value Proposition Functional Prototypes and Interviews versus Behavior Customer Segmentation/Target Market Phase 5 Customer Relationship Management (CRM) and Competitive Landscape Customer Relationship Management Competitive Landscape Phase 6 Channels of Distribution Distribution Channels and Nature of Product/Service Selecting a Distribution Strategy Direct, Indirect, and Licensing Channel Incentivization Phase 7 Essential Resources Requirements Human/Intellectual Capital Resources Financial Capital Resources Physical Capital Resources Relationship Between and Across Resources Phase 8 Essential Partners and Essential Tasks Partners and Vendors Essential Operational Tasks Phase 9 Expenses, Revenue Model and Cash Flow Generation Types of Revenue Models Revenue Sources, Stream Management, and Pricing Expenses and Cash Flow Management Bookkeeping and Financial Analysis/Viability Phase 10 Putting It All Together and Pitching Validating the Entire Business Model Developing A Pitch Executing a Pitch Additional Considerations Special Topics in Entrepreneurship (STE) STE 1 New Venture Finance Debt, Equity, and Bootstrapping Essentials of Financing Start-up and Growth Costs Bootstrapping as an Alternative to Debt and Equity: The Essentials Nontraditional or Alternative Funding Sources and Strategies STE 2 Intellectual Property STE 3 Legal Forms of Business Overview of Common Legal Forms of Business and Practical Advice Quick Guide for Legal Form Characteristics STE 4 Regulatory Issues STE 5 Franchising Franchising Your Business Buying a Franchise to Operate as Franchisee Legal Aspects of the Franchise Relationship International Franchising STE 7 Social Entrepreneurship STE 8 Marketing, Advertising, Branding, and Public Relations STE 9 The Entrepreneurial Family Firm.