Acknowledgements. Introduction:Why Economics Trumps common Sense. I. Sex, Drugs & Rock 'n' Roll: Economics Really does apply to Everything. 1. Sex: Can You Have Too Much of a Good Thing? 2. Illegal Drugs: It's the Economy, Man. 3.

Risky Business: Why Most Teenagers Don't Act Like Economists. 4. Sports: Better Than Sex. 5. Music: The New Economy's Robber Barons. 6. Food Fights: Helping Lame Ducks Waddle. II.

What Governments Are Good For: Public Good, Externalities, and Taxes. 7. Infrastructure: But I never Travel by Train. 8. Scoreboard for Energy Taxes: Industry 5, Environment 1. 9.Auctions: Call My Bluff. 10.

Tax Incidence: Only People Pay Tax. 11. War Games: A Government's Gotta do What a Government's Gotta Do. III. New Technology: How Business is Coping with Change. 12. Movies: Why Subtitles Need Subsidies. 13.

Networks: "The Program has Unexepectedly Quit". 14. The Internet: The Economics of Dot-Bombs. 15. Industrial Change: Creative Destruction. IV. There's a World Out There: Globalization isn't all Globaloney. 16.

Disease: No Man is an Island. 17. Multinationals: Sweatshop Earth? 18. Immigration: the Missing Link. 19. Demography: The South has the Last Laugh. 20. Development: The Triumph of Fashion V.

Life, the Universe & Everything: Macreconomics. 21. Japan: Kogaru versus One-kei, or Why Tokyo's Teenage Fashions Matter. 22. Inflation: Targeting the Sleeping Beast. 23. Defense spending: Farewell to the Peach Dividend. 24.

Weather: Why Economists Care About the Sex Life of Pigs. 25. Work: Why Do It? Epilogue: In Praise of Economics. Ten Rules of Economic Thinking. Glossary. Selected Bibliography. Index.