Jasmine Crowe-Houston built Goodr from a transformative idea into a social impact company that has provided millions of meals while diverting thousands of tons of food from landfills. Recognized by Forbes , CNN, Fortune , and TIME , and trusted by partners including Amazon, Goldman Sachs, and the NBA, Crowe-Houston brings hard-won expertise to the challenge of building mission-driven enterprises. In Feeding Hope , she shares the frameworks and strategies that turned her vision into measurable impact. Part memoir and part practical guide, Feeding Hope charts the journey of creating a technology-powered company that addresses both food insecurity and waste. Crowe-Houston takes readers through the challenges and triumphs of building a purpose-driven venture, from identifying a pressing social issue to creating scalable solutions. Through vivid storytelling, she reveals how to navigate funding obstacles, assemble committed teams, and leverage technology for meaningful social good. This book provides step-by-step frameworks for anyone seeking to bring a transformative idea to life. Readers will discover how to overcome the specific obstacles that derail mission-driven startups, including securing capital when traditional metrics do not apply and building organizational culture around purpose.

Crowe-Houston combines her personal journey with professional insights, offering a fresh perspective on entrepreneurship through the lens of a woman of color building at the intersection of technology and social impact. Feeding Hope serves entrepreneurs and leaders interested in purpose-driven ventures, as well as professionals at corporations, nonprofits, and government agencies working in sustainable social impact and innovation. Whether you are launching a new venture or seeking to integrate mission-driven principles into an existing organization, this book equips you with the tools and inspiration to turn ambitious ideas into real-world change.