" Eat This!: How Fast-Food Marketing Gets You to Buy Junk (and how to fight back) is a well researched, hard hitting juvenile book about striking back at destructive marketing tactics for unhealthy fast foods, especially targeted at children. Countering the definition chapter pages are sections outlined in yellow titled DO THIS! These sections offer creative alternatives to kids and others concerned about junk food promotion and its unhealthy consequences, including, retiring spokescharacters, standing up for junk free checkouts, drawing attention to healthy, sustainable foods such as fruits and vegetables, kids speaking out against junk food, and cracking down on kidvertising. The importance of environmental sustainability and healthy family mealtimes together is emphasized. Illustrated with colorful cartoons and characters, Eat This! is sure to be a big splash in the field of intelligent consumerism for juveniles and adults." -- Midwest Book Review "A comprehensive compilation of fast-food marketing practices aimed at youth and ways kids can recognize and combat them. Collins' snappy designs depict youth of many ethnicities and share space with clear, well-chosen stock photographs. Copious kid-friendly information on a vitally important topic, stylishly presented, makes this book essential. Knowledge is power.
" -- Kirkus Reviews "This, amazingly, is a 36-page toolkit for fighting marketing to kids, with endorsements from Mark Bittman and Jamie Oliver, among others. As I read it, it's a manual for teaching food literacy to kids--teaching them how to think critically about all the different ways food and beverage companies try to get kids to buy their products or pester their parents to do so. The "fighting back" part takes up just two pages, but it suggests plenty of projects that kids can do: Do taste tests of fast food and the same thing home made. Which one is more delicious, more expensive, more healthy? Which creates the least amount of waste? Watch your favorite show. Mark down how many times you see product placement. Quick: think of all the fast-food mascots you know by name. Who are the mascots aimed at? The illustrations are kid-friendly as is the text. I'm guessing this could be used easily with kids from age 8 on.
" -- Marion Nestle Paulette Goddard Professor of Nutrition, Food Studies, and Public Health, Emerita, at New York University "A good book to add to your collection for healthy living instruction, or even as an example of persuasive writing techniques. Recommended" -- School Library Connection "By clearly identifying and defining the tools used by companies to sell unhealthy food to kids, and by suggesting ways to fight back, Eat This will arm readers with the knowledge needed to resist targeted marketing and make a change." Rating: E - Excellent, enduring, everyone should see it! -- Resource Links "Offering a diverse and global perspective, Eat This! encourages media literacy and critical thinking while empowering young readers to find positive ways to challenge the fast-food culture in their own communities and schools. An important addition to bookshelves everywhere!" -- Booknews Magazine.