Popular, proven format: more than 13,000 copies of the previous edition (9781591930051) have sold, demonstrating strong demand and reliable sell-through Part of the successful Butterfly Identification Guides, known for strong regional sales and broad appeal Florida-exclusive focus, featuring 102 butterfly species found in Florida--ideal for the state's robust tourism and nature markets Innovative color-based organization: readers simply go to the section that matches the butterfly's most prominent color for quick, confident identification New second edition with updated photographs, revised range maps, expanded details, and refined identification tools based on current science Authoritative content by leading expert Jaret C. Daniels, a professional entomologist and curator at the Florida Museum of Natural History Jaret is a professor at the University of Florida and a specialist in the ecology and conservation of at-risk butterflies Beginner-friendly design with clear language, intuitive layout, and visual aids that make butterfly identification simple Life-size silhouettes and compare features help readers distinguish between look-alike species Crisp, full-color photographs highlight key markings exactly as butterflies appear in the wild Comprehensive extras include butterfly basics, field-watching tips, a Q & A section, and guidance for creating butterfly-friendly gardens Pocket-size 4.38" × 6" guide that's easy to take into the field and durable enough for outdoor use Value-driven price: authoritative content and professional photography for less than $20.