"Chris Dawson has shared his 25 years of practical wisdom and experience about leading culture change in this outstanding book. Having worked with him for most of those years, I have seen Chris' finely honed judgment and methods at work. It is exciting to see his ideas come to life in this book. I can strongly recommend both Chris and this practical guide to the seasoned CEO and the new manager faced with changing culture."--David Carey, CEO and President, Outrigger Enterprises "Leading Culture Change: What Every CEO Needs to Know provides concrete, practical guidance to ensure that your organization can move quickly through the process of assessing the status " crafting culture objectives that will yield maximum value because they are specifically tailored to your industry, your competitive environment, and your company's development stage; and generating an implementation road map that will yield a vibrant, dynamic, and self-sustaining culture. This book is a must read for both the experienced CEO, desiring a completive edge to improve business performance, and the newly minted CEO or Division Head, hungry to transform his or her organization into a market leader in the global economy."--M.A.

Taylor, President & CEO, AURORA UV Inc. "Organizational culture is complex and often difficult to sort out. However, Chris Dawson offers a set of valuable frameworks that allows the practitioner to make sense of thorny issues, along with providing a comprehensive approach to managing change."--Mark Mallinger, Associate Dean and Professor of Applied Behavorial Science, Graziadio School of Business, Pepperdine University.