Boye Lafayette De Mente is the author of more than 100 cultural-insight books on the attitudes and behavior of Americans, Chinese, Japanese, Koreans and Mexicans. He was also to realize that key words in a person's vocabulary [or mindset] influences how that person thinks and behaves. He was the first to discover and describe the power that key words have on behavior and serve as windows to that person's mind, and list several hundreds of these words in the above languages in his books, which have sold widely in several different languages. Al are available from Amazon.