Frank E. Deardurff III, also known as "That One Web Guy," is a seasoned web developer, marketer, and online business coach with over 30 years of experience in the world of graphics and digital design. With a degree in drafting, a decade of expertise in desktop publishing and technical illustration, and a lifelong passion for creating art across various mediums, Frank brings a unique perspective to visual communication. For the past 20+ years, Frank has focused on digital graphics, mastering everything from web design and book cover creation to business cards, billboards, and everything in between. His deep understanding of how visuals work in a digital space allows him to craft designs that captivate audiences and drive results. In addition to his extensive graphics background, Frank has more than two decades of experience helping entrepreneurs succeed online. Known for his ability to simplify complex technical topics, Frank has worked with some of the biggest names in online marketing, building, reviewing, and optimizing countless websites. His strategies focus on creating high-converting sites that not only look great but also perform exceptionally well.

Frank is also the author of "50 Biggest Website Mistakes," "Unlocking Website Profits," and other titles that have cemented his reputation as a trusted resource for small business owners, entrepreneurs, and marketing professionals. He's a sought-after speaker at marketing and business events, where he shares actionable insights to help businesses grow online. With "Visual Impact," Frank combines his decades of experience in both graphics and web design to provide readers with the tools they need to create stunning, effective visuals for websites and social media. This book is a culmination of his lifelong dedication to design and his mission to help businesses succeed through the power of impactful graphics.