GET SMASHED! is about the weird, wild, wonderful, wicked and demented men who revolutionised advertising between the sixties and the nineties. It's about how these men transformed the industry from being dry, grey and businesslike into something exciting, extravagant and sexy. It's about how they drove advertising to the forefront of British culture and the crazy time they had doing it. Featuring interviews with Alan Parker, David Puttnam, David Bailey, Peter Mayle, Ridley Scott and Charles Saatchi, all of whom worked in advertising before pursuing other careers, GET SMASHED investigates the legends and the egos of an industry that spawned a lifestyle with rock star levels of excess, propped up by jingles. While ads began by reflecting our culture they came to define it. By looking at what we bought and how we were sold it, Sam Delaney offers a popular history of Britain over the last forty years.