AUTHORS'' BIOGRAPHY xxv PREFACE xxix ACKNOWLEDGMENTS xxxvii About the Companion Website xxxix Part 1 Mass Communication in Society 1 1 Mass Communication Convergence, Culture, and Media Literacy 3 Think About It 3 Mass Communication, Media, and You 4 Growth of Mass Communication 6 Mass Media Convergence and Society 13 Culture and Mass Media 18 Media Literacy 23 Chapter Summary 28 Review Questions 29 Media Literacy Exercise 30 Notes 31 2 Research and Effects 35 Think About It - Research on Gun Culture 3.0 35 Communication and Media Research Fundamentals 36 Communication Studies Origins 47 Communication Theories and Models 53 Mass Media Effects in Culture and Society 57 Chapter Summary 60 Review Questions 61 Media Literacy Exercise 62 Notes 63 Part 2 Mass Media Technologies 67 3 Books 69 Think About It 69 Printing and Book Publishing Evolution 71 Books and Print Media in Society and Culture 86 Book Industry and Corporate Ownerships 92 Research in Book Publishing 96 Book Publishing Career Roles 97 Chapter Summary 98 Review Questions 99 Media Literacy Exercise 100 Notes 100 4 Newspapers 105 Think About It 105 Newspaper Evolution 107 Newspapers in Society and Culture 126 Newspaper Industry and Business Structure 134 Current Research in Newspaper Publishing 137 Newspaper Publishing Career Roles 139 Chapter Summary 140 Review Questions 141 Media Literacy Exercise 142 Notes 143 5 Magazines 149 Think About It 149 Magazine Evolution 150 Magazines in Society and Culture 155 Magazine Industry and Business Structure 179 Current Research in Magazine Publishing 182 Magazine Publishing Career Roles 183 Chapter Summary 185 Review Questions 186 Notes 186 6 Recordings and Music 195 Think About It 195 Sound Recording Evolution 196 Popular Music Genres in Culture 210 The Recording Business 228 Recordings Research 231 Careers in Recording and Music Publishing 232 Chapter Summary 234 Review Questions 235 Notes 235 7 Radio 243 Think About It 243 Radio Technology Evolution 244 Radio in Culture and Society 256 The Radio Business 271 Radio Broadcasting Research 280 Careers in Radio Broadcasting 282 Chapter Summary 283 Review Questions 284 Notes 285 8 Movies 293 Think About It 293 Movie Technologies and Innovations 294 Movies in Society and Culture 307 Movie Business and Industry 317 Movie Research 322 Careers in Video and Film 323 Chapter Summary 326 Review Questions 327 Notes 327 9 Television 333 Think About It 333 Television Technologies and Innovations 334 Television in Culture and Society 357 Television Business and Industry 371 Television Broadcasting Research 373 Careers in Television Broadcasting 374 Conclusion 375 Review Questions 376 Notes 376 10 Internet and Gaming 383 by Paul Balsamo Think About It 383 Internet and Game Innovations 384 Internet and Game Technologies in Culture and Society 397 Internet and Gaming Industries 407 Internet, Social, and Gaming Research 410 Careers Internet and Gaming 411 Summary 412 Review Questions 413 Notes 413 Part 3 Mass Communication Practices 419 11 Journalism 421 by Sarah Hermina Think About It 421 Media Attention and Abduction 421 Journalism Elements 422 Journalism in Society and Culture 432 Research in Journalism 447 Journalism Careers 448 Chapter Summary 451 Review Questions 452 Notes 452 12 Public Relations 459 Think About It 459 Public Relations Evolution 461 Public Relations in Culture and Society 476 Public Relations Research 479 Public Relations Careers 485 Chapter Summary 486 Review Questions 487 Media Literacy Exercise 487 Notes 487 13 Advertising 491 Think About It 491 Advertising and Ephemera Evolution 492 Advertising in Culture and Society 505 Advertising Agencies and Creative Business 512 Current Research in Advertising 514 Advertising Career Roles 515 Summary 516 Review Questions 517 Notes 517 14 Ethics and Communication Law 523 by Daniel Malone Think About It 523 The Origins of Ethics and Communication Law 524 Ethics and Communication Law in Society and Culture 528 Communication Law Professional Practice and Careers 539 Chapter Summary 543 Review Questions 543 Notes 543 Appendix: Career Connection: What Can I Do with My Communication Degree? 545 by Sarah Hermina Index 547.