This book is a study of creative drive and creative cognition in the context of expository composing processes. Highlighting incubation (the second stage of the creative process) as a crucial but often misconstrued and/or neglected event in the quest for insight, the author explores the nature of this elusive phenomenon from various angles, while also forwarding an argument of special significance to teachers of writing. A pedagogy informed by incubation theory can uniquely and profoundly assist students in negotiating the complex demands of producing text that rises above what might be labeled ""perfunctory"" or ""mundane.