List of figures List of tables List of boxes Acknowledgements Introduction 1. The emergence of the modern fashion business The global expansion of the commodity trade--wool, cotton, and silk Technological innovation--textile machinery, sewing machines, and artificial colors Standardization of sizes New consumption temples--department stores Conclusion 2. The rise of haute couture or high-end fashion The inventor of a new business: Charles Frederick Worth The heyday of French haute couture (1880-1939) Haute couture as a transnational industry Trade associations in haute couture Conclusion 3. Fashion for the masses Change in consumption habits Clothing industry around the world Networks and large factories Producing fabrics for the European colonies The internalization model in apparel retail: C&A The outsourcing model: M&S Conclusion 4. West meets East and the Rest How British cotton conquered the world and deindustrialized India Japan's Meiji Restoration, selective Westernization, and uniforms Forced opening of China, the Opium Wars, and the Westernization of Chinese culture Chinese and Japanese influences on Western fashion Wax fabrics connected Asia, Europe, and Africa Conclusion 5. American fashion Fur, cotton, and slavery Industrialization and textiles Ready-to-wear The rise of New York fashion The rise of denim Leisure and sportswear Conclusion 6. Fashion, fascism, and the Second World War Italian fascism, fashion, and fibers Nazi autarky, Aryanization, and artificial fibers Japan's fashion during the military dictatorship Paris fashion during the German occupation British-controlled fashion American independence from Paris Conclusion 7. Postwar fashion systems A new business model for Parisian haute couture US fashion industry--mass production, creativity and imitation The emergence of Italian fashion Western fashion and garments in Japan Growth of global apparel industry Conclusion 8.

Global fashion: Outsourcing and the end of the production paradigm Global shifts in the textile and apparel industries The rise of global fashion companies Mediatization of fashion The Japanese way Fashion in developing economies Conclusion 9. Fashion conglomerates and fast fashion The rise of LVMH Financialization of luxury fashion brands Fast fashion--retail and production (Un)sustainability and fashion Conclusion 10. Sports to fashion Sportswear and casual style in the United States A German sports-shoemaker conquers Germany--and then the world Game changers--the rise of Nike and Reebok Near-death experience and revival of adidas Marketing of sportswear Fashionalization of adidas Conclusion 11. Digital fashion and global production networks Globalization and global production networks Fashion forecasting: WGSN (London) and Stylesight (New York) E-commerce, fast fashion, and the destruction of traditional retail Mediatization, bloggers, and influencers The Fourth Industrial Revolution in fashion Conclusion Conclusion References Index.