International Marketing Strategy : Analysis, Development and Implementation

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Author(s):	Doole, Isobel
ISBN No.:	9781861527721
Pages:	544
Year:	200109
Format:	Trade Paper
Price:	$ 64.85
Status:	Out Of Print

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Synopsis
Table of contents
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PART I: ANALYSIS. Introduction. 1. An introduction to international marketing. 2. The international trading environment. 3. Social and cultural considerations in international marketing.

4. International marketing research and opportunity analysis. PART I CASES. PART II. DEVELOPMENT. Introduction. 5. International marketing planning and organisation.

6. International niche marketing strategies for small and medium-sized firms (SMEs). 7. Globalisation. 8. Market entry strategies. PART II CASES. Part III: APPROACHES TO IMPLEMENTATION.

Introduction. 9. International product management. 10. International marketing communications. 11. The management of international distribution and logistics. 12.

Pricing for international markets. PART III: CASES.

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