Part I: Analysis 1 1. An introduction to international marketing 2. The world trading environment 3. Social and cultural considerations in international marketing 4. International marketing research and opportunity analysis Part I Directed Study Activity: International marketing planning: analysis Part II: Strategy Development 5. International niche marketing strategies for small- and medium-sized enterprises 6. Global strategies 7. Market entry strategies 8.

International product and service management Part II Directed Study Activity: International marketing planning: strategy development Part III: Implementation 9. International communications 10. The management of international distribution and logistics 11. Pricing for international markets 12. Strategic planning in technology-driven international markets Part III Directed Study Activity: International marketing planning: implementation, control and evaluation.