Part I: Analysis1. An introduction to international marketing 2. The world trading environment 3. Social and cultural considerations in international marketing 4. International marketing research and opportunity analysis Part 1 Directed Study Activity: International marketing planning: analysis Part II: Strategy Development5. International niche marketing strategies for small and medium-sized enterprises 6. Global strategies 7. Market entry strategies 8.

International product and service management Part 2 Directed Study Activity: International marketing planning: strategy development Part III: Implementation9. International marketing and digital communications10. The management of global supply chain processes and distribution 11. Pricing for international markets 12. Strategic planning in technology-driven international markets Part 3 Directed Study Activity: International marketing planning: implementation, control and evaluation.