In October 2009 Martin James Duffy placed an order with a wholesaler for £238 worth of audio cables and adaptors, with the intention to sell them online for a profit. He used that profit to buy more stock, and the snowball is still rolling a decade later."I wanted to write a book that I would have found useful at the age of 22 when I decided to quit my steady, public sector job and venture into the unknown. I didn't know anyone in this industry, and I objectively knew that it was a risky move, but I was never going to be truly happy until I gave it a shot."Through a combination of hard work, a willingness to make mistakes and a bit of luck Martin has managed to stumble his way into building a successful business that recently celebrated its tenth anniversary. This is the story of Martin's first ten years in business, what made him want to do it in the first place, and what he plans to do next.