Participate in the CBSD Galley Box and send copies to the top 50 or so Open Letter bookstore accounts: City Lights, McNally Jackson, Elliot Bay, etc. Approximately 200 advance copies sent to primary publications. This list includes: New York Times, SF Chronicle, LA Times, n+1, New York Review of Books, The Nation, Bookforum, The Believer, Atlantic Monthly, New Yorker, Rain Taxi, Time Out New York/Chicago, World Literature Today, Flavorwire, Washington Post, BOMB, Literary Review, Complete Review, Words Without Borders, B&N Review, Harper's, Shelf Awareness, Quarterly Conversation, Chicago Tribune, Typographical Era, Slate, Salon, etc. Also sent to the following trade publications: Publishers Weekly, Kirkus, Booklist, Library Journal. Advance copies also sent to members of the NBCC Award Committee and the Best Translated Book Award Fiction Committee. Giveaway of 25 copies on GoodReads, along with contacting members who have given her other recent works positive reviews. Promote on Three Percent and on social media via Open Letter's FB & Twitter accounts (over 5,500 likes on FB; over 10,300 followers on Twitter). Ebook available and will be mentioned on all press release materials, Open Letter website, etc.

Push heavily to academic and library markets. Special email campaign for French professors and those involved in film studies. Try to place long overview article on Duras at one of the major publications, London Review of Books, Bookforum, New Yorker's "Page Turner" blog, etc.