Author, Bill Eddy, has many (up to 50) speaking engagement/year, in which he promotes/sells books back-of-room at each event. Some are international or national conferences and others are organizations who invite him to speak at all or half-day trainings or as keynote or workshop speaker at conferences. We are releasing 5 Bill Eddy titles for Fall 2014, with each book expected to cross-promote. All 5 titles focus on conflict in the workplace instead of Bill''s previous titles that focused on family law/divorce. Bill does radio and print interviews upon request. He teaches a course at Pepperdine University once/year. $1000 marketing/publicity budget National radio interviews Advertising in National and international publications: Society for Human Resource Management; National Human Resources Association; Professionals in Human Resources Association; American Management Association; American Association of Healthcare Administrative Management; Small Business Association; others. Promotion targeting business publications Published to coincide with: BIFF (2e)!; So What''s Your Proposal?; New Ways for Work: Workbook; New Ways for Work: Coaching Manual.
- Promotion on authors websites: www.highconflictinstitute.com, www.biff.com (not "live" yet) and www.newways4families.com. Promotion on publisher websites: www.
highconflictinstitutepress.com, www.unhookedbooks.com. Social media campaigns on authors outlets and publisher''s outlets, i.e. Facebook, Twitter, blog, Pinterest. Two years ago, over 1100 sites linked to Bill''s blog and/or website.
I''m not sure what those numbers are now, but they''re likely the same or increased. - Publicity and promotion in conjunction with author''s speaking engagements (see listing below): January 1/16 -- Handling High Conflict Personalities with the CARS Method Radio Interview of Bill Eddy by Doug Noll (book tie-in: It''s All Your Fault!; BIFF), Contact: www.WSradio.com at 7:00pm Pacific Time Zone February 2/12 -- New Ways for Families: National Judicial Institute - Family Law Seminar, Quebec City, Quebec, Canada (no book tie-in) 2/20 -- 7 Tips for Managing High Conflict People, North County Bar Association, Vista, CA (book tie-in: BIFF; High Conflict People in Legal Disputes; It''s All Your Fault!; New Ways for Families entire series). Contact: www.NorthCountyBar.org 2/25 -- Law and Ethics Update, Kaiser Permanente Psychosocial Clinicians, San Diego, CA (book tie-in: It''s All Your Fault!; BIFF; It''s All Your Fault at Work!; New Ways for Work Coaching Manual; New Ways for Work Workbook). Contact: Linda.
S.Thornton@kp.org 2/27 - 28 (PST) New Ways for Families "Day Two" Training, Family Law Pathways Network, Alice Springs, NT, Australia - by Skype (book tie-in: New Ways for Families Professional Guidebook; New Ways for Families Parent Workbook; BIFF). Contact: michelle@newways4families.com March 3/1 -- Managing High Conflict People. Law School for Social Workers Annual CEU Event, Portland, OR (book tie-in: High Conflict People in Legal Disputes; BIFF; New Ways for Families entire series) Contact: www.naylaw.com 3/14 -- Transformation of High Conflict Disputes Through Mediation, 2014 Orange County Mediation Conference, University of California, Irvine, CA (book tie-in: High Conflict People in Legal Disputes; BIFF; New Ways for Families Pre-Mediation Workbook; New Ways for Families Pre-Mediation Coaching Manual).
Contact: www.ocmediationconference.org 3/28 -- Managing High Conflict Personalities - in Separation and Divorce, Louisiana Chapter - Association of Family and Conciliation Courts, New Orleans, LA (book tie-in: High Conflict People in Legal Disputes; BIFF; New Ways for Families entire listing). Contact: www.afccla.org.