Part One: Context and Rationale Chapter One The contemporary media environment: Its impact on trust and engagement Covid-19 to AI Notions of journalistic professionalism in current pedagogy Research hypothesis Methodology Data collection Using evaluation in analysis Ethical considerations Research design Research participants List of references Chapter Two Social responsibility, ethics and professionalism Defining journalistic professionalism holistically Determinate and indeterminate professions The routine/non-routine dichotomy Social responsibility and journalistic gatekeeping The professional milieus What is 'good' journalism? List of references Chapter Three Journalistic professionalism: Key themes Academization and professionalism Academization and notions of journalistic professionalism Organizational professionalism The existential journalist The Ethical theme in normative practice Professionalism and the 'practice versus theory' dichotomy in journalism education A practice-centred approach Leveson and ethics in journalism education List of references Part Two: Interview Findings and Analysis Chapter Four Research participants and interview questions Perspectives on academization Defining journalistic professionalism List of references Chapter Five The Cognitive-Organizational theme Professionalism and ethics Alternative terminology Field experience and academic rigour List of references Chapter Six The Evaluative-Existential theme Social responsibility and professionalism What is a journalist? Personal experience External perspectives List of references Chapter Seven The Normative-Ethical theme Standards of practice and ethics Ethics in journalism education List of references Chapter Eight Conclusion Research aim The ongoing existential challenges to journalistic professionalism Themes in journalistic professionalism Normative practice and Social Responsibility Theory Autonomy as a notion of professionalism 'Doing as you are told' Social responsibility as a feature of journalistic professionalism Experience informing journalism learning and teaching Adapting journalism learning and teaching to address diminishing levels of trust in the field Towards a new definition of journalistic professionalism Societal service and the commercial imperative The journalist as 'insider-outsider' List of references.