List of figures; Acknowledgements; List of abbreviations; Introduction; Conceptual perspectives; Models of disability; Communicative action theory; Research and data generation strategies; Research strategy and key research questions; Why Lithuania and the United Kingdom?; Policy framework; Mystery shopping; Discussing shopping experience - interviews with customers; Studying business and civil society's perspectives; Analysing the data; Structure of the book; Bibliography;Chapter 1: Disabled people in the market; Disabled people and markets: historical insights and current practice; Useless eaters; Passive service users; From consumers to producers: example of direct payments; A target for new business; Vulnerable consumers; Shopping chain and disabled customers; Customer information; Navigation in retail premises; Interaction in the shop; Accessibility and the private market; Accessibility and user involvement; Accessibility and a common language; Universal design and retail premises; Concluding comments; Bibliography;Chapter 2: Accessibility in the EU markets; Accessibility in the global context; Accessibility and the CRPD; Accessibility in the European single market; Disabled customers; Information provision; Accessibility of retail premises; Accessibility in national markets: Lithuania and the UK; 'Socially vulnerable' consumers in Lithuania; 'Vulnerable consumers' in the UK; Accessibility in Lithuania; Accessibility in the UK; Concluding comments; Bibliography;Chapter 3: Communicative action and the EU markets; Market accessibility and a lifeworld; 'System' and 'lifeworld'; EU policies and the lifeworld; Large business, SMEs and the lifeworld; Private market, customers and the lifeworld; Access to the discourse and power relations; Communicative action; Bargaining and arguing; Bargaining, arguing and international relations; Communicative rationality and Open Method of Coordination; Concluding comments; Bibliography;.