Traditional and digital media: eARCs are available to genre websites and influencer circles in the anime and manga-spheres. Promotion via media tie-ins: J-Novel Club also publishes the manga adaptation for I Shall Survive Using Potions, and the series has quickly become a fan favorite. Social Media & Newsletter: Over 17,000 followers keep up-to-date with new releases on J-Novel Club's twitter account and 24,000 readers are subscribed to the company's newsletters. Conventions & Events: J-Novel Club staff attend and hold panels at major conventions including Anime Expo (over 100,000 attendees) and Anime NYC. J-Novel Club also partakes in digital conventions and livestreams to announce new titles and promote fan engagement. J-Novel Club runs its own book club. With over 12,000 paid subscribers, J-Novel Club offers its members first-look access to new titles through ongoing serialisation. Average session length for returning users is over 16 minutes.

Users are encouraged to engage with staff and each other through book-specific member forums, as well as on the J-Novel Club Discord server.