'Rich, riveting, and packed with practical insights . a captivating must-read for anyone who aspires to learn and grow' KATY MILKMAN, author of How to Change'One of my favourite neuroscientists' ANGELA DUCKWORTH, author of Grit'Intellectually penetrating and beautifully written' ROBERT CIALDINI, author of InfluenceA neuroscientist reveals the hidden calculations that shape our daily decisions - and how to make more fulfilling, impactful choices in your work, relationships and life.Our choices shape who we are; and who we think we are determines those choices. But what if we want to make better choices? What if we want to change, or help others change? How do we escape that vicious cycle and create new habits and identities that stick?In this groundbreaking book, award-winning neuroscientist Emily Falk reveals the hidden decision-making systems in our brains and gives us the tools take meaningful action. She breaks down how our values are key to our sense of self, how status, community and culture can rewire our minds, and how we can use these realities to create new possibilities. Armed with this knowledge, you'll learn how to:- select information, focus attention and set up your environment to support your goals;- become less defensive, take on feedback and broaden your curiosity;- bring your brain in sync with others to learn, persuade and grow.Blending cutting-edge scientific research with stories and proven advice, this is a one-of-a-kind guide to working with your brain to build a life shaped by purpose.