This workbook, revised and expanded for 2020, is based on my full-day strategic planning workshop. It's designed to take the small business owner through the strategic planning process and provide them with financial, staffing, marketing and project goals for the coming year. A new chapter has been added to address the what if's that are bound to occur. Every business should have a plan, it's more likely to succeed if it's written down. This workbook is intended for those business owners who are willing to do the work to achieve their goals. The workbook asks questions, you provided the answers. The resulting strategic plan will provide direction and discipline to your business.