Preface List of Figures and Tables 1 Economic History as Economics Imperialism: a Retrospective 1 The Personal Background 2 Cliometrics across the Watershed, from General Principles 3 . To Practice 4 Concluding Remarks 2 Consumerism and the Industrial Revolution Postscript as Personal Preamble 1 Introduction 2 Economic History through Which Looking Glass? 3 Is There a Supply and Demand for Industrial Revolution? 4 Economic Theory and the Consumerist Approach 5 Is Emphasis on Demand and Supply the Answer? 6 The Demand for Fashion in Clothes 7 Missing Markets 8 Production of Clothing 9 Persistence of Luxury Goods in Clothing 10 Concluding Remarks 3 Economies of Scale and a Featherbedding Cartel? A Reconsideration of the Interwar British Coal Industry Postscript as Personal Preamble 1 Introduction 2 Neither Economies of Scale . 3 . Nor Featherbedding Cartel 4 Royalties: the Unobserved Barking Dog 4 Coal, Diamonds and Oil: towards a Comparative Theory of Mining? Postscript as Personal Preamble i Introduction 2 Minerals and Landed Property 3 Cartels and Minerals 4 Concluding Remarks 5 Reflections on and from the Cliometric Revolution Postscript as Personal Preamble 1 Introduction 2 Cliometrics as Economics Imperialism 3 Discarding Dissent 4 Concluding Remarks 6 From Principle of Pricing to Pricing of Principle: Rationality and Irrationality in the Economic History of Douglass North Postscript as Personal Preamble 1 Introduction 2 From New to Newer Economic History 3 Shifting Vision of the Historian of the Western World 4 From Principle of Pricing to Pricing of Principle 5 Concluding Remarks 7 Douglass North's Remaking of Economic History: a Critical Appraisal Postscript as Personal Preamble 1 Introduction 2 Theoretical Considerations 3 Making Economic History 4 Theoretical Considerations: a Critique 5 North's Journey from Theory to History: a Critique 6 Transaction Costs in History: a Critique 7 Concluding Remarks 8 From New to Newer Economic History Postscript as Personal Preamble 1 Introduction 2 New and Improved: from as If Perfect to Imperfect Markets 3 Testing the New Product 4 Concluding Remarks 9 From qwerty to Microsoft and Beyond Postscript as Personal Preamble 1 Introduction 2 David and the Two Goliaths - Economics and History 3 Hayekian Revenge on Path Dependence 4 Culture, Institutions, Narrative and All That Jazz 5 Crafting the Newer Economic History 6 Finance before Financialisation 7 Concluding Remarks References Index.