Cambridge IGCSE(tm) and o Level Business Coursebook with Digital Access (2 Years)
Cambridge IGCSE(tm) and o Level Business Coursebook with Digital Access (2 Years)
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Author(s): Burslem-Curl, Leanne
Fisher, Mark
Houghton, Medi
Jain, Veenu
ISBN No.: 9781009813501
Pages: 600
Year: 202503
Format: Trade Paper
Price: $ 71.42
Dispatch delay: Dispatched between 7 to 15 days
Status: Available (Forthcoming)

Introduction; How to use this book; Section 1. Understanding business activity: 1. Business activity; 2. Economic sectors; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Section 1 case study, Section 2. People in business: 6.


Human resource management (HRM); 7. Organisation and management; 8. Methods of communication; 9. Motivating employees; Section 2 case study; Section 3. Marketing: 10. Marketing and the market; 11. Market research; 12. Marketing mix: product; 13: Marketing mix: Price; 14: Marketing mix: Place; 15: Marketing mix: Promotion; 16.


Marketing strategy and legal controls; Section 3 case study; Section 4. Operations management: 17. Production of goods and services; 18. Costs, scale of production and break-even analysis; 19. Quality of goods and services; 20. Location decisions; Section 4 case study; Section 5. Financial information and decisions: 21. Business finance; 22.


Cash flow forecasts; 23. Statement of profit; 24. Statement of financial position; 25. Analysis of accounts; Section 5 case study; Section 6. External influences on business activity: 26. Economic issues; 27. Business and the international economy; 28. Environmental and ethical issues; Section 6 case study; 29.


Preparing for assessment; Accounting formulae and ratios; Glossary; Index; Acknowledgements.


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