Introduction; How to use this book; Section 1. Understanding business activity: 1. Business activity; 2. Economic sectors; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Section 1 case study, Section 2. People in business: 6.

Human resource management (HRM); 7. Organisation and management; 8. Methods of communication; 9. Motivating employees; Section 2 case study; Section 3. Marketing: 10. Marketing and the market; 11. Market research; 12. Marketing mix: product; 13: Marketing mix: Price; 14: Marketing mix: Place; 15: Marketing mix: Promotion; 16.

Marketing strategy and legal controls; Section 3 case study; Section 4. Operations management: 17. Production of goods and services; 18. Costs, scale of production and break-even analysis; 19. Quality of goods and services; 20. Location decisions; Section 4 case study; Section 5. Financial information and decisions: 21. Business finance; 22.

Cash flow forecasts; 23. Statement of profit; 24. Statement of financial position; 25. Analysis of accounts; Section 5 case study; Section 6. External influences on business activity: 26. Economic issues; 27. Business and the international economy; 28. Environmental and ethical issues; Section 6 case study; 29.

Preparing for assessment; Accounting formulae and ratios; Glossary; Index; Acknowledgements.