* Media coverage of emergency incidents * Emergency incident coverage--the fire department perspective * Emergency incident coverage--the media perspective * The fire department public information officer (PIO) * The reporter's job--get the story! * Working together in emergency incident coverage--the fire department and the media * Emergency incident coverage in an age of the internet and social media * Incident management * Accidents * Building fires * Equipment fires * Hazardous materials fires * Outside fires * Vehicle fires * Hazardous materials incidents * Infrastructure emergencies * Rescues * Searches * Terrorism incidents * Weather-related events and natural emergencies * Civilian injuries and fatalities * Firefighter injuries and fatalities * Arson and incendiary fires * Incidents of national consequence * Final thoughts PLUS- * Emergency Service Terminology, Emergency Service Acronyms, Emergency Service Positions, Emergency Service Apparatus, Emergency Service Equipment, Governmental Agencies and Private Organizations, Public Information Officer (PIO) Position Description, National Incident Management System Overview.