1. Introduction to Electronic Commerce. Defining Electronic Commerce. Brief History of Electronic Commerce. Forces Fueling Electronic Commerce. Electronic Forces. Marketing and Customer Interaction Forces. Technology and Digital Convergence.
Implications of Various Forces. Electronic Commerce Industry Framework. The Information Superhighway. Multimedia Content and Network Publishing. Messaging and Information Distribution. Common Business Services Infrastructure. Other Key Support Layers. Putting the Framework into Action: Microsoft Corporation.
Types of Electronic Commerce. Inter-organizational Electronic Commerce. Intra-organizational Electronic Commerce. Consumer-to-Business Electronic Commerce. Intermediaries and Electronic Commerce. Key Questions for Management. Competitive Pressure. External Threat.
Incorporating Changes. Designing New Organizational Structures. Managerial Options and Priorities. Summary. 2. The Internet and the Access Provider Industry. Internet Service Providers. Key Market Drivers for the Internet.
Who Is Making Money on the Internet. Clarifying Internet Terminology. Companies Providing Internet Access. Internet Topology. Differentiating Market Segments: Commercial versus Consumer. Internet versus Online Services. Open versus Closed Architecture. Controlled Content versus Uncontrolled Content.
Metered Pricing versus Flat Pricing. Innovation versus Control. Predicting the Future of the IAP Market. Convergence Leading to Competition. Service and Capacity Management. Customer Service, Loyalty, and Retention. Marketing. Customer Education.
Changing Technology behind Internet Access. Changing Technology behind the Access Provider. Summary. 3. World Wide Web--Applications. Brief History of the Web. What Exactly Is the Web? Why Is the Web Such a Hit? The Web and Ease of Use. The Web and Ease of Publishing.
The Web as a New Distribution Channel. The Web and Network-Centric Computing. The Web and New Intra-Business Applications. The Web and Electronic Commerce. The Web and Intra-Business Commerce. Other Intranet Applications. Intranet Advantages and Disadvantages. Management of Intranets.
Understanding the Intranet Architecture. Summary. 4. World Wide Web--Concepts and Technology. Key Concepts behind the Web. Overview of the Web's Technical Architecture. Interactive Web Applications. Interactive Applications.
Interactivity and Information Integration. Web Extensions for Interactive Applications. Web and Database Integration. Web Database Products. HTML Forms and CGI Programs. Web Software Developmental Tools. Need for Better Programming Languages. New Programming Language: Java.
Technically Speaking: What Exactly Is Java? Role of Java in Electronic Commerce. How Does Java Work? Business Reasons for Using Java. Multimedia Web Extensions. Virtual Reality Modeling Language (VRML). RealAudio. Interne.