'This book takes a practical and strategic outlook to digital marketing with an easy to follow step-by-step approach. Each chapter has several business case studies that help give insights into real-world issues and scenarios, which can be used by both academic and business readers.'- Joanne Kuzma, Principal Lecturer in Computing, University of Worcester, UK 'Digital and Social Media Marketing: A Results-Driven Approachis a wonderful book that really communicates great concepts and practical techniques for helping companies and students understand how to approach digital commerce and transformation. Heinze, Fletcher, Rashid and Cruz nailed it with the "Marketing first" approach.'- Carla Dawson, Co-Founder of onmarc.com 'This book gets into almost every aspect of modern marketing, and the Buyer Persona Spring really helps to keep the focus on building conversations and engagement. I would highly recommend it to anyone getting into marketing.'- Susan Patch, Marketer, E-Learning Squared, Canada 'Comprehensive, cutting-edge and credible: a must-read authority for anyone serious about the study and practice of digital and social media marketing' Professor Amanda Broderick, Chief Executive Officer, Newcastle University London, UK 'This book is a great resource for both students and businesses.

The case studies are fresh and topical and the latest findings from research are woven into this very stimulating text. Digital marketing is examined from a strategic and a practical perspective with both authority and creativity.'- Kate Dobson, Lecturer Consultant, University of Worcester, UK ng, and the Buyer Persona Spring really helps to keep the focus on building conversations and engagement. I would highly recommend it to anyone getting into marketing.'- Susan Patch, Marketer, E-Learning Squared, Canada 'Comprehensive, cutting-edge and credible: a must-read authority for anyone serious about the study and practice of digital and social media marketing' Professor Amanda Broderick, Chief Executive Officer, Newcastle University London, UK 'This book is a great resource for both students and businesses. The case studies are fresh and topical and the latest findings from research are woven into this very stimulating text. Digital marketing is examined from a strategic and a practical perspective with both authority and creativity.'- Kate Dobson, Lecturer Consultant, University of Worcester, UK hority and creativity.

'- Kate Dobson, Lecturer Consultant, University of Worcester, UK.