"This is a must-read book for students of all disciplines looking to improve their own digital presence, that of their employer, or of any other organisation or group for that matter. The book takes the reader through a systematic process of change and development bringing theory and practice together. The benefits and impact are long term!" Professor Rachel McLean, Director of Liverpool Screen School, Liverpool John Moores University, UK "This book is an essential resource for both learners and business users. It addresses foundational skills that can boost graduates' employability and help businesses build a rewarding digital presence. The digital skills deficit affects many SMEs and this book is a starting point and framework to build the digital first approach that has characterised the last year." Subrahmaniam Krishnan-Harihara, Head of Research at Greater Manchester Chamber of Commerce, UK "This book delivers valuable insights into the 'what', 'how' and 'why' of identifying, creating and maintaining a digital presence. The authors set out an integrated journey, helpfully unpacking the meaning of digital presence using contemporary and relevant case examples. They set out carefully sequenced 'calls to action' equipping students, professionals and organisations with the necessary tools and strategic insight into generating, deploying and sustaining a successful value proposition.

It also addresses the ethical challenges as well as the benefits - a rarity in this field." Dr Rebecca Casey, Lecturer in Information Systems Management & MBA Director, Newcastle University, UK 'The contents of this text make it ideal for both undergraduate and postgraduate students. Interspersed with examples throughout, it provides a clear overview and evaluation of how to generate a digital presence.' Dr David W. Peck, Teaching Fellow in Marketing, Loughborough University, UK "The real-world running case study accompanying every chapter - of how to start, grow, monetise and make successful a food blog called InDeborasKitchen - is a useful and practical teaching tool as it allows students to participate in the process and then reapply the knowledge to their own digital presence." Marta Jakowczyk, Sustainability Program Manager in Europe, Middle East and Africa at HP Inc.