"Comprehensive, detailed, nuanced, thoughtful. This is a brilliant account of what went on, with the space and patience for the details and subtleties that would otherwise all too easily be lost." (Chris Mason, Political Editor BBC News) "If you read one book on the 2024 General Election, make it this one. Everything you need to know about the 2024 General Election, written by the wisest heads in academia, all in one book. A one-stop, five-star account of the twists and turns that brought us to Labour''s loveless landslide. The best analysis and top insights, all in one book. Indispensable. You think you lived through it and know it all? Think again.
Rob Ford and team have spoken to the top figures in the 2024 General Election and will surprise and inform you on every page. The first draft of history, superbly executed. Solid proof we still need experts! And these authors are the best around." (Gary Gibbon, Political Editor, Channel 4 News) "We''re living through a remarkable period in political history and there is no better way to understand it, than to read this masterpiece of analysis and story-telling - the latest in a series that is unmatched. For anyone interested in recent tumultuous developments in British politics, it''s a must read." (Evan Davis, BBC Radio 4 PM presenter) "A vital guide to the 2024 election and a frank account of the political chaos in the dying days of the last Tory administration, this remarkable book serves as a reminder of egos, in-fighting and ebbing power. I''ll be keeping it on my desk for reference." (Kitty Donaldson, Chief Political Commentator, The i) "A masterpiece: both in terms of understanding how voters moved, how governments changed, and the thinking of the opposition, the best single volume you are likely to read on the election of 2024.
" (Stephen Bush, Financial Times) "At last! It''s here! The definitive analysis of the 2024 election, one of the strangest elections of the democratic age, in which the result was never in doubt but Labour''s majority was surprisingly big and its share of the vote surprisingly small. This series of election books has established a firm reputation as the best source of answers to the higher mysteries of democracy in action." (John Rentoul, Chief Political Commentator, The Independent) "This book is my idea of perfection, tying together the very best data and psephology to get under the skin of the nation alongside a brilliant, narrative read that takes you deep inside the campaigns. Having spent years trying to find the best political academics in the country for my "geek of the week" ITV prize, I know that Rob, Tim, Will and Paula are the best of the best. A must read for any political enthusiasts." (Anushka Asthana, US Editor, Channel 4 News and author of "Taken As Red: How Labour Won Big and the Tories Crashed The Party") "For election nerds (guilty) and the more casual reader alike, this book is the definitive account of the 2024 general election. At a moment of apparently endless political possibility, this is the place to come to understand the forces on which our politics is now turning." (Lewis Goodall, The News Agents) "Of the eight UK general elections I have covered none has come with such a long tail of uncertainty as July 2024 thanks to the gap between the number of seats secured by the winner and their overall vote share.
How did that happen? I know that the rigorous work by Robert Ford and his inestimable panel of experts will answer many of my questions." (Nick Watt, Political Editor, BBC Newsnight) "A fascinatingly detailed, well-sourced and highly readable account of a general election which ushered in generational change - not just the return to power of the Labour party after 14 years in the political wilderness, but also the fragmentation of the two-party system. It manages to be both deeply authoritative and, at moments, very funny. A must read for anybody who wants to understand British politics right now." (Pippa Crerar, Political Editor, The Guardian).