Part I: Introduction to Sports Business Management 1 Decision Making: A Structured Approach 2 The World of Sports and its Business Ecosystem 3 Global Sporting Bodies, Federations, and Associations Part II: Stakeholders 4 Leagues 5 New Sporting Leagues 6 Professional Athletes and Player's Associations/Unions 7 Clubs, Management, and Valuation 8 Club Player-Side Decision Making 9 College Sports I: Overview and NCAA Decision Making 10 College Sports II: Conference and College Level Decision-Making Part III: Applications 11 Sports Engagement: Live Sport Event Time and Beyond Live Sport Event Time 12 Sport Marketing 13 Sports Sponsorship I: Strategic Aspects 14 Sport Sponsorship II: Activation, Evaluation & Servicing 15 Athlete Sponsorship, Endorsement, and Branding 16 Sporting Events and Mega-Events 17 Sporting Venues and Other Related Facility Investments 18 Venue-Related Revenue Streams and Ticket Pricing 19 Sports Gambling, Fantasy Sports 20 Sports Media Part I: A Shifting Landscape with Increasing Consumer Options 21 Sports Media-Part II: Decision Making by Key Stakeholders 22 Crisis Management.