Paul David French discovered the principles of No Objection Selling as a result of an intensive self development program he undertook to overcome his extremely analytical approach and introverted style. He quickly become the top producer of the largest property and casualty insurance company in the State of Michigan during his rookie year in spite of his lack of sales experience, knowledge, skills or contacts. Paul's implementation of No Objection Selling also allowed him to achieve his company's highest client retention and lowest loss ratio simultaneously, giving him the most profitable book of business per premium dollar in the company.Since then, Paul has consulted with many business owners and top executives across the U.S. and is the founder and president of NOS Marketing, a marketing and consulting firm that specializes in developing unique sales approaches and providing.