The renowned psychoanalyst Erich Fromm not only analyzed society and societal processes. Together with Michael Maccoby he did a study of Mexican peasants to empirically illustrate how historical, economic and social requirements determine behavior. Social Character in a Mexican Villagedoes much more than introduce a new approach to the analysis of social phenomena. It throws new light on one of the world's most pressing problems, the impact of the industrialized world on the traditional character of peasants. Unanimously the book is an outstanding introduction to Fromm's concept of social character.