Marketing activities held by Publisher Spotlight : Publicity Pitch reviews in publishing and library trades (e.g., Publishers Weekly, SLJ, Booklist, Kirkus, Shelf Awareness, Horn Book) Mail to long and short lead media contacts Pitch reviews and interviews to appropriate blogs and websites Marketing and promotion Send checklist for online journals, influencers, bloggers, review centers Digital Social media content, where appropriate: Twitter, Instagram, Facebook, Pinterest, TikTok Include in themed Pinterest boards School and library marketing Conferences TLA, NSTA, ALA (and other shows, as appropriate) Presentations to library selector groups in Chicago, New York, Boston, Washington D.C. Teachers' materials downloadable on website Planned ETA Jackson: August 1st, 2022.